Category: Social Networks


By Megan Diener

 

Facebook’s facial-recognition feature has sparked worldwide criticism by Internet privacy watchdogs, activists and the European Union.

At the centre of the controversy is the recent activation of a default setting that automatically tags users, without prior consent, in photographs posted on the social networking website.

 

Although the testing phase of the advanced feature made its début in December last year, it has only recently been activated as a default setting.

 

The fiasco started when a security company, Sophos, recently published an annual report on Internet privacy.

 

Senior technology consultant Graham Cluley objected to the photo-tagging feature stating that it was enabled without notice or prior consent from users.

Facebook is not a popularity contest, except when it is. Global research firm TNS recently conducted a study, called Digital Life, that focused on people’s online activities and behaviour. One of the things that it looked at was online social behaviour and how it relates to cultural and national norms. For instance, Malaysians are naturally friendly and outgoing. They have parties where everyone is invited (the door is literally always open), wedding guests number in their thousands and even acquaintances are regarded as friends. This is reflected in their online presence, as Malaysians have the highest average number of online friends than any other nation: 233.

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