Broadband is proving to be big business for Vodacom. Its interim results for the six months up to 30 September show a significant rise in data revenues year-on-year. The surge is an astonishing 41, 1% to R2, 9 billion.

South African data users’ contribution accounted for R2, 7 billion of Vodacom’s total data revenue within the period. The service provider says it has enjoyed a boom in demand from South African users and its data customers have increased by 1, 2 million during the first half of this year. The number of its data users now stands at 7, 9 million.